Archive for August 2016

Microcopy: tiny words, big impact

  As with most things in life, it’s the little things that can make all the difference.   Placing a simple vase of fresh flowers in the centre of a room can lift the mood for anyone who enters it. The careful placement of a beautiful throw to your bed or an armchair can soften…

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4 things you should know before hiring a copywriter

  Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter.   Unless you already have, in which case you already know what I’m about to say.   Or do you…?   I’m talking about the four essential elements you need to have nailed down before…

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