Posts by amie

7 Ways To Become A More Confident Writer

What do you think it takes to be a confident writer?   Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…

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3 Little Words That Changed Everything

Do you know the 3 little words I mean?   It’s not ‘Work with me‘, or ‘Read my blog‘ or even ‘Please pay me‘. Nope, these words are short, sweet and simple, but once I knew them, they changed everything about the way I do business.   We’re constantly bombarded with messages, memes, blogs, and email. So…

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12 Easy Steps To Writing Blog Posts (Your Readers Will Love)

Are you spending ages writing blog posts… that hardly get noticed?   Do you feel like it’s all been said before… only better?   Does the need to include #alltheinfo leave you waffling on and on… so you end up with the world’s longest (and most boring) blog posts?   Like it or not, writing blog…

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How To Write An Effective Autoresponder

An autoresponder, or ‘nurture sequence’,  is an automated series of emails designed to move prospective customers further down your sales funnel.   Ok, so the thought of drip feeding emails to your list, slowly filling up people’s already overflowing inboxes, might feel a little pushy or salesy (and done badly they certainly can be) but they’re still…

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Microcopy: Tiny Words, Big Impact

It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience.   In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…

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4 Things You Should Know Before Hiring A Copywriter

Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter.   Unless you already have, in which case you already know what I’m about to say.   Or do you…?   I’m talking about the four essential elements you need to have nailed down before you engage…

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12 Steps To A High Converting Sales Page

If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…

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Being Seen

Are you worried what people think of you? Do you tone yourself down or avoid putting yourself ‘out there’ altogether for fear of being judged? Are you scared others’ won’t think you’re good at what you do (hello, imposter syndrome!) so you tinker away endlessly searching for ‘perfection’ and end up not really getting anywhere in…

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How changing this one thing in my business changed everything

Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one.   I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch to…

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How to Write The Perfect About Page (+ a handy template)

  You’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it.   Where do you go next? Yep, straight to the About page.   If a homepage is the storefront for your business, then the About page is your staff…

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