marketing

3 Rules to Write Automated Emails Your Customers Love

‘What the fudge bars should I include in my automated emails’… is a question I get asked all the time.   Even the most successful online entrepreneurs I work with, the ones who’ve done countless launches, know their target audience inside and out and believe wholeheartedly in the products they create, will happily leave every…

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12 Easy Steps To Writing Blog Posts (Your Readers Will Love)

Are you spending ages writing blog posts… that hardly get noticed?   Do you feel like it’s all been said before… only better?   Does the need to include #alltheinfo leave you waffling on and on… so you end up with the world’s longest (and most boring) blog posts?   Like it or not, writing blog…

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How To Write An Effective Autoresponder

An autoresponder, or ‘nurture sequence’,  is an automated series of emails designed to move prospective customers further down your sales funnel.   Ok, so the thought of drip feeding emails to your list, slowly filling up people’s already overflowing inboxes, might feel a little pushy or salesy (and done badly they certainly can be) but they’re still…

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4 Things You Should Know Before Hiring A Copywriter

Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter.   Unless you already have, in which case you already know what I’m about to say.   Or do you…?   I’m talking about the four essential elements you need to have nailed down before you engage…

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How changing this one thing in my business changed everything

Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one.   I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch to…

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