marketing

How to write an effective autoresponder

    An autoresponder, or ‘nurture sequence’,  is an automated series of emails designed to move prospective customers further down your sales funnel.   Ok, so the thought of drip feeding emails to your list, slowly filling up people’s already overflowing inboxes, might feel a little pushy or salesy (and done badly they certainly can be) but…

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4 things you should know before hiring a copywriter

  Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter.   Unless you already have, in which case you already know what I’m about to say.   Or do you…?   I’m talking about the four essential elements you need to have nailed down before…

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How changing this one thing in my business changed everything

  Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one.   I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch…

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