writing

7 Ways To Become A More Confident Writer

What do you think it takes to be a confident writer?   Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…

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3 Little Words That Changed Everything

Do you know the 3 little words I mean?   It’s not ‘Work with me‘, or ‘Read my blog‘ or even ‘Please pay me‘. Nope, these words are short, sweet and simple, but once I knew them, they changed everything about the way I do business.   We’re constantly bombarded with messages, memes, blogs, and email. So…

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How To Write An Effective Autoresponder

An autoresponder, or ‘nurture sequence’,  is an automated series of emails designed to move prospective customers further down your sales funnel.   Ok, so the thought of drip feeding emails to your list, slowly filling up people’s already overflowing inboxes, might feel a little pushy or salesy (and done badly they certainly can be) but they’re still…

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Microcopy: Tiny Words, Big Impact

It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience.   In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…

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12 Steps To A High Converting Sales Page

If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…

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How to Write The Perfect About Page (+ a handy template)

  You’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it.   Where do you go next? Yep, straight to the About page.   If a homepage is the storefront for your business, then the About page is your staff…

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Dealing with blogger’s block

  You haven’t written a blog post in a while.   You know you’ll need to touch base with your readers soon or they’ll forget who you are.   But what are you going to write about?   You start looking around the room for inspiration. You wonder what things your readers really want to…

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How to write emails that get noticed – not deleted

    Writing effective emails is really tricky. I’d go so far as to say it’s actually a bit of an art form.   None of us have time to read the dozens of daily messages swirling around in our inboxes as it is. Sometimes we don’t even get to the ones that are important…

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