writing

How to write an effective autoresponder

    An autoresponder, or ‘nurture sequence’,  is an automated series of emails designed to move prospective customers further down your sales funnel.   Ok, so the thought of drip feeding emails to your list, slowly filling up people’s already overflowing inboxes, might feel a little pushy or salesy (and done badly they certainly can be) but…

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Microcopy: tiny words, big impact

  As with most things in life, it’s the little things that can make all the difference.   Placing a simple vase of fresh flowers in the centre of a room can lift the mood for anyone who enters it. The careful placement of a beautiful throw to your bed or an armchair can soften…

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12 Tips For Writing Great Sales Pages

  If you type into google, ‘how to write a sales page’ or ‘how to write great sales pages that convert’, or even ‘how to write bloody great sales pages that convert and make you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write a…

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How to Write The Perfect About Page (+ a handy template)

  You’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it.   Where do you go next? Yep, straight to the About page.   If a homepage is the storefront for your business, then the About page is your staff…

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Dealing with blogger’s block

  You haven’t written a blog post in a while, it’s time to bang one out, you need to touch base with your readers soon, you know if you leave it any longer they’ll forget who you are.   But damn it, you’ve got no idea what to write about.   You start looking around…

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How to write emails that get noticed – not deleted

    Writing effective emails is really tricky. I’d go so far as to say it’s actually a bit of an art form.   None of us have time to read the dozens of daily messages swirling around in our inboxes as it is. Sometimes we don’t even get to the ones that are important…

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