Archive for August 2016

Microcopy: Tiny Words, Big Impact

It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience. In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…

Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter. Unless you already have, in which case you already know what I’m about to say. Or do you…? I’m talking about the four essential elements you need to have nailed down before you engage…