You haven’t written a blog post in a while. You know you’ll need to touch base with your audience soon or you’ll slide from top of mind and into internet obscurity. But what are you going to write about? You start looking around the room for inspiration… You wonder what your readers really want to…

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How to write emails

None of us has time to read the dozens of daily messages already swirling around in our inboxes. Sometimes we don’t even get to the ones we want to read, much less the ‘slimey-sales’ ones, the ‘way-too-long’ ones, or the completely irrelevant, ‘how-the-heck-did-they-even-get-my-email’ ones.   What I’m saying is, you don’t get many chances to…

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