Want to DIY with a *bit* more style?
Here are some articles I've written to help you do just that! You'll find copywriting tips and templates as well as a handy worksheet or three. Got a question? Can't find what you need? Let me know here and I'll create a new resource.
Did you know the about page on your website is the first place your reader visits on your website (after your homepage) and where they spend most of their time? So basically, it’s kind of like the cheese platter at a party. And much like that Instagram-worthy plate of dairy, you need to be…Read More
Does your bio capture you and your business perfectly? Does it tell your prospective clients exactly who you are and what you do in a clear, concise and captivating way? Or maybe you don’t even have one? If you’ve struggled even a little bit to write the shortest (yet arguably most painful) piece of copy…Read More
Cast your mind back to 2008. It was a simpler time when Flo Rida sang about apple bottom jeans, the first Apple iPhone was released and a certain ginger-haired president was still just a hotel mogul (oh, the good old days!) It was also around the time Facebook really started to pick up steam in…Read More
What do you think it takes to be a confident writer? Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…Read More
An autoresponder, or ‘nurture sequence’, is an automated series of emails designed to move prospective customers further down your sales funnel. Ok, so the thought of drip feeding emails to your list, slowly clogging up their already overflowing inboxes, might feel a bit gross (and the quickest way to get unsubscribes) they are still the…Read More
It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience. In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…Read More
‘What the fudge bars should I include in my automated emails’… is a question I get asked all the time. Even the most successful online entrepreneurs I work with, the ones who’ve done countless launches, know their target audience inside and out and believe wholeheartedly in the products they create, will happily leave every…Read More
Do you know the 3 little words I mean? It’s not ‘Work with me‘, or ‘Read my blog‘ or even ‘Please pay me‘. Nope, these words are short, sweet and simple, but once I knew them, they changed everything about the way I do business. We’re constantly bombarded with messages, memes, blogs, and email. So…Read More
Are you spending ages writing blog posts… that hardly get noticed? Do you feel like it’s all been said before… only better? Does the need to include #alltheinfo leave you waffling on and on… so you end up with the world’s longest (and most boring) blog posts? Like it or not, writing blog…Read More