Want to DIY with a *bit* more style?
Here you'll find some articles to help you do just that! Get copywriting tips and templates as well as a handy worksheet or three. Got a question? Can't find what you need? Let me know here and I'll create it!
There’s no doubt about it: we’re in the midst of the social media age, and there are good and bad sides to this story. Let’s deal with the not so good side first, shall we? Every day we’re bombarded with images of attractive, successful people who make a living just by throwing their names behind…Read More
Have you ever watched someone throw a bunch of ingredients in a pan and come out with an amazing meal? That’s kind of what it’s like watching a pro copywriter pull an entire email sequence, sales page, or opt-in out of their brain and onto a page – but here’s what you might not have…Read More
If you’re someone who uses the internet to make a living, sales pages are your ticket to luxe beach holidays and bottomless cocktails. Thing is, writing a sales page that actually converts visitors into customers isn’t an in-between-meetings kind of project. It takes three key ingredients: Time. Skill. An ability to reach into the heart…Read More
Have you ever had a conversation with someone who just seemed to get everything you were saying on another level? Chances are they were mirroring you in their language, posture, or gestures – sort of like a game of Simon Says. See, we’re programmed to like those who behave in a similar way to us,…Read More
Every great piece of writing started out as a few rough ideas scratched out on the back of a cafe serviette – or a glistening white Google doc – and there will be days when your brain is full of nothing but salted caramel dreams and cliche rom-com lines. And on those days, starting a…Read More
We all have days when making coherent sentences come out of our brains feels like a mammoth task – but the good news is that you don’t have to do this online business thing all on your own. Technology, one of the major perks that come with living in the modern age, has gifted us…Read More
Video has long been one of the most effective ways to share your message and boost the know, like, trust factor. A great video works a bit like magic to build your brand, but great videos don’t just happen – and without a script? It’s practically impossible to film anything worth watching. If you’re tired…Read More
“What’s the point of writing a sales email? No one reads those things, anyway.” You know who says that? People who aren’t making many sales. The truth is that sales emails are a seriously powerful sales tool – if you know how to use them. They are the one marketing platform we have absolute control…Read More
When you’re just starting out in business (or reinvigorating an existing one), the first thing you need is a (preferably largish) group of people to hear your message. Thanks to the internet, you already have that at your fingertips – you just have to make them want to listen – but how? Establishing yourself as…Read More