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Want to DIY with a *bit* more style?
Here you'll find some articles to help you do just that! Get copywriting tips and templates as well as a handy worksheet or three. Got a question? Can't find what you need? Let me know here and I'll create it!
In the world of sales email, this is a no-no.
“What’s the point of writing a sales email? No one reads those things, anyway.” You know who says that? People who aren’t making many sales. The truth is that sales emails are a seriously powerful sales tool – if you know how to use them. They are the one marketing platform we have absolute control…
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How to establish yourself as an expert in your niche
When you’re just starting out in business (or reinvigorating an existing one), the first thing you need is a (preferably largish) group of people to hear your message. Thanks to the internet, you already have that at your fingertips – you just have to make them want to listen – but how? Establishing yourself as…
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Get magical testimonials with these scripts
You’ve just set up your business. Your brand new website looks and feels fantastic. You’ve spent countless hours writing the content and tweaking your offers and you’ve finally got it to a place where it’s all just right. Your heart’s thumping and your head’s bursting with excitement as you get ready to go live and…
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How to find your tone of voice in your writing
Ask one of the billions of bloggers around the world what it takes to write compelling copy, and they’ll tell you that one of the most important things you can do is tap into your own unique tone of voice. And if I had to guess, I’d say that you probably saw those words, nodded…
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7 simple tweaks to improve your website copy in the next 10 minutes
On your long list of to-dos, updating your website copy probably falls somewhere between mowing the lawn and vacuuming the boot of your car (i.e. you know it has to be done but meh, not today). …and you know what? You’re not alone. It’s just too easy to put it off and tell yourself you’ll…
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4 Signs You Need to Hire a Professional Editor
Hiring a professional editor to ensure your words sound like silk and sell like hot fudge sundaes is a good idea if you’re not a confident writer. In fact, even if you *are* a good writer – and you rely heavily on words to sell your online offers – a professional editor is an invaluable…
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Procrastination – The 4 Biggest Excuses We Make and How to Shut Them Down
They say getting started is the hardest part, and if you’ve ever sat in front of a blank Word doc with the cursor blinking belligerently at you and a looming deadline weighing down heavily upon your tired shoulders, you’ll know this to be oh so painfully true. I like to think of that blank word…
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How to Write a Thank You Page That Gets You Paid
You’ve welcomed your ideal customer to your website, wowed them with your offer and won them over with your pricing… They’ve downloaded your valuable freebie and been added to your ever-growing email list. That’s great, but the journey doesn’t end there! If you want to turn this new lead into a long-term customer, you can…
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5 Ingredients for a Perfect About Page — And One Thing That’ll Definitely Spoil The Broth
Did you know the about page on your website is the first place your reader visits (after your homepage) and where they spend most of their time? So basically, it’s kind of like the cheese platter at a party. And much like that Instagram-worthy plate of dairy, you need to be discerning about what does…
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