Blog
Want to DIY with a *bit* more style?
Here you'll find some articles to help you do just that! Get copywriting tips and templates as well as a handy worksheet or three. Got a question? Can't find what you need? Let me know here and I'll create it!
12 Steps To A High Converting Sales Page
If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…
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Being Seen
Are you worried what people think of you? Do you tone yourself down or avoid putting yourself ‘out there’ altogether for fear of being judged? Are you scared others’ won’t think you’re good at what you do (hello, imposter syndrome!) so you tinker away endlessly searching for ‘perfection’ and end up not really getting anywhere in…
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How changing this one thing in my business changed everything
Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one. I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch to…
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How to Write The Perfect About Page (+ a handy template)
Picture this: you’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it. Where do you go next? Straight to the About page, of course! If a homepage is the storefront for…
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Dealing with blogger’s block
You haven’t written a blog post in a while. You know you’ll need to touch base with your audience soon or you’ll slide from top of mind and into internet obscurity. But what are you going to write about? You start looking around the room for inspiration… You wonder what your readers really want to…
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Things just got real
Welcome to my little corner of the internet – I’m so pleased you’re here! Since falling pregnant with my first child in 2008, and putting my corporate communications career on hold, I’ve been slowly (but steadily) building my own copywriting and editing business. I feel so fortunate to be able to stay at home with my two kids and I’ve…
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How to write emails that get noticed – not deleted
None of us has time to read the dozens of daily messages already swirling around in our inboxes. Sometimes we don’t even get to the ones we want to read, much less the ‘slimey-sales’ ones, the ‘way-too-long’ ones, or the completely irrelevant, ‘how-the-heck-did-they-even-get-my-email’ ones. What I’m saying is, you don’t get many chances to…
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