Get magical testimonials with these scripts

How to ask for testimonials

You’ve just set up your business. Your brand new website looks and feels fantastic. You’ve spent countless hours writing the content and tweaking your offers and you’ve finally got it to a place where it’s all just right.

Your heart’s thumping and your head’s bursting with excitement as you get ready to go live and share your amazing product or service with the world.

All you need now are a couple of testimonials to add that all-important touch of social proof. You know, that enthusiastic head-nodding agreement by a credible third party (who is not your sister) that you are, indeed, as awesome as you say you are.

And although you might think just any old testimonial is ok (and well, any is certainly better than none) what we’re aiming for here is quite a bit more than a quick nod and a cheery thumbs up.

We’re looking for words of praise that send potential clients straight to the sign-up/buy now/count me in baby!! button.

Here’s why having ✨magical✨ testimonials matters so much.

Glowing words of praise help you gain much needed credibility in the eyes of your ideal clients.

If potential clients can see that you’ve done the work (and more importantly, that people have been deliriously happy with your work), they’ll be more likely to believe in you and they’ll move one step closer to buying into what you have on offer.

Detailed, well-written and highly complimentary testimonials from credible (and preferably well known) business owners can make a huge difference to how you and your business are perceived.

When visitors land on your site, whether they’ve been referred by others or they’ve simply stumbled upon you by accident, they’ll be looking for something they can connect with. Something that signals to them ‘I’m in the right place, this person seems like someone I can relate to’.

Validation from others (by way of testimonials), as well as comments left on your blog and social media posts (including your own responses to those comments) all help to alleviate any doubts or concerns people may have about who you are and how you can help them.

Nothing builds trust and confidence in your brand faster than real people telling it like it is.

But how do you ask for positive praise, especially when you’re just getting started in biz?

Grab the scripts below, tweak them to make them yours, and send them to anyone you can think of that you’ve done work for – even if they haven’t paid you for it. If you haven’t done any work for anyone yet, consider offering to do some in exchange for a testimonial, just to get you going.

A script for past clients

Send this script to your past clients and anyone you’ve worked for previously.

Subject: A blast from the past (a ‘Hi’ + a small favour)

Hey there, [long-ago client’s name],

It’s been [number of days/weeks/months] since we worked together, but lately I’ve been loving your [Facebook updates/tweets/blog posts/video interviews/growing portfolio/new website], and seeing [their name/their business name/their event name] go from strength to strength. Awesome stuff.

Right now at [your business name] we are in the process of [updating our website, creating a new brochure/preparing to speak at an event], and I’m gathering testimonials from past clients I loved working with, and well, you were always one of my faves.

I’d really like to hear how our work together helped to improve your business, and, if the time’s right, I’d also love to hear how I can help support you in the next chapter of your [journey/business/creative journey].

Let me know if you’d like to give me a few words of praise and I’ll send over a few prompts — or we can schedule a phone chat, and I’ll prod you for feedback (actually, it’d be really nice to catch up).

Hope you’re doing great and I look forward to hearing from you soon.

[Your sign off]

A script to send to current clients

Send this script to anyone you are currently working with, whether it’s paid work, or otherwise.

Subject: Massive amounts of gratitude (+ a small favour)

Hi [your awesome client’s name],

You’ve been so fab to work with, and I’m wondering if you’d be willing to write a short testimonial for my website?

Support from amazing business owners like you is like gold dust for my business. And because I know how busy you are, I want to make it super easy for you with a few different ways we can capture your thoughts.

  1. I have a series of prompt questions below that will help frame your thoughts, while giving me seriously useful feedback. Just reply via email with your answers.
  2. If you prefer to use your own words, hit reply and do just that!
  3. Better still … if you’d rather just say it, feel free to record it and upload the raw video to Vimeo (or any other file- sharing site), then send me the link and I’ll take care of the rest.

What’s in it for you? [a chance to promote your business on my website/reach a new audience /insert valuable incentive here]

And it goes without saying — if you’d rather not make this public, no worries at all. Client privacy is a right, and I will totally respect your wishes.

Either way, I think you’re fab.

[Your sign off]

Send these prompts to help capture their thoughts

Here are some prompts to help you capture their valuable feedback and really make it shine. People will find it less time consuming to simply answer the prompts, and you’ll end up with more focused and relevant feedback.

I would really love to hear about your experience working with me. Here are some questions to help you with your valuable feedback.

  1. I wanted [your business] for this project because:
  2. As I worked through the [brief/discussed the project] the trickiest part was:
  3. When I received the completed job I was excited about:
  4. One thing I wish we’d covered more thoroughly:
  5. And if I’m being totally honest, one specific critique I have is:
  6. Here is something I’d really like to mention:
  7. If someone asked about my experience with [your business], in a sentence I’d say:
  8. Last but not least! (Pick just one and delete the two that don’t apply)
  • I’d prefer that this feedback remain completely confidential
  • I’m cool if you edit this feedback into a testimonial as long as I get to sign off first
  • I’m happy for you to use this information however you like

A script to send to someone you haven’t worked with – yet

If you’re just starting out, and you’ve yet to build a client base, try offering your services in exchange for a testimonial. Target people who are relevant in your industry and who you admire and respect. Be very specific about what it is you will do for them, and don’t get caught up doing more work than is fair.

For example, if you want to highlight your editing skills, offer to edit their next ebook. Just make sure you don’t get roped into rewriting their whole website!

Subject: Let’s create something beautiful, an intro + an offer I don’t want you to refuse 🙂

Hi [biz you want to connect with],

I know you’re uber busy so I’ll keep this really short.

I think you’re fabulous, and I’ve been stalking following you for years. I think your work is truly inspirational; it’s certainly been life-changing for me.

I’ve been beavering away over at [your website/blog/store] for the past [number of years/months]. I have [number of] wonderful and very loyal [followers/clients/customers] and I would love nothing more than to reward their loyalty with your brilliance. Also, I’m secretly dying to [work with you/connect with you/be in your general orbit].

So I am offering [you/your audience/your customers] my [services/time/skills/audience] for [free/heavily discounted prices/a beautiful and mutually beneficial deal].

I think you and I would be the perfect fit. I really hope you do too. Here’s hoping you have time, and the inclination because together we would totally rock this.

If you’ve got too much going on right now that’s cool too, I’m just grateful you took the time out to even consider this, and I truly hope we can create something beautiful together in the future when the time’s right.

You have my deepest respect and admiration – no matter what.

[Your sign off]

I really hope these scripts and prompts help you get the great testimonials your work deserves. Let me know in the comments below if you’ve used them, and what sort of response you got, I’d LOVE to hear from you.

Need some help? Wish someone could just do it all for you? I’ve got you covered – click here to find out how I can help. 

Amie x

Share the love!


About Amie

Amie has a 15+ year background in publicity, marketing and communications. She's worked with non-profits, big brands, and small business. She knows how to shape the message for maximum impact and generate real excitement around your products and programs.

Let's Connect

Recent Posts



Download my sales page outline and follow the 10 simple steps to writing a standout sales page that sells.

10 steps to standout sales page

By entering your info, you agree to receive emails and promos from me (Yay!). Per my Privacy Notice, your details are never shared (ew) and you can unsubscribe at any time (honestly, no hard feelings).