Want to DIY with a *bit* more style?
Here are some articles I've written to help you do just that! You'll find copywriting tips and templates as well as a handy worksheet or three. Got a question? Can't find what you need? Let me know here and I'll create a new resource.
What do you think it takes to be a confident writer? Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…Read More
Do you know the 3 little words I mean? It’s not ‘Work with me‘, or ‘Read my blog‘ or even ‘Please pay me‘. Nope, these words are short, sweet and simple, but once I knew them, they changed everything about the way I do business. We’re constantly bombarded with messages, memes, blogs, and email. So…Read More
Are you spending ages writing blog posts… that hardly get noticed? Do you feel like it’s all been said before… only better? Does the need to include #alltheinfo leave you waffling on and on… so you end up with the world’s longest (and most boring) blog posts? Like it or not, writing blog…Read More
An autoresponder, or ‘nurture sequence’, is an automated series of emails designed to move prospective customers further down your sales funnel. Ok, so the thought of drip feeding emails to your list, slowly filling up people’s already overflowing inboxes, might feel a little pushy or salesy (and done badly they certainly can be) but they’re still…Read More
It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience. In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…Read More
Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter. Unless you already have, in which case you already know what I’m about to say. Or do you…? I’m talking about the four essential elements you need to have nailed down before you engage…Read More
If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…Read More
Are you worried what people think of you? Do you tone yourself down or avoid putting yourself ‘out there’ altogether for fear of being judged? Are you scared others’ won’t think you’re good at what you do (hello, imposter syndrome!) so you tinker away endlessly searching for ‘perfection’ and end up not really getting anywhere in…Read More
Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one. I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch to…Read More