Want to DIY with a *bit* more style?
Here are some articles I've written to help you do just that! You'll find copywriting tips and templates as well as a handy worksheet or three. Got a question? Can't find what you need? Let me know here and I'll create a new resource.
Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter. Unless you already have, in which case you already know what I’m about to say. Or do you…? I’m talking about the four essential elements you need to have nailed down before you engage…Read More
If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…Read More
Are you worried what people think of you? Do you tone yourself down or avoid putting yourself ‘out there’ altogether for fear of being judged? Are you scared others’ won’t think you’re good at what you do (hello, imposter syndrome!) so you tinker away endlessly searching for ‘perfection’ and end up not really getting anywhere in…Read More
Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one. I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch to…Read More
You’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it. Where do you go next? Yep, straight to the About page. If a homepage is the storefront for your business, then the About page is your staff…Read More
You haven’t written a blog post in a while. You know you’ll need to touch base with your readers soon or they’ll forget who you are. But what are you going to write about? You start looking around the room for inspiration. You wonder what things your readers really want to…Read More
Welcome to my little corner of the internet – I’m so pleased you’re here! Since falling pregnant with my first child in 2008, and putting my corporate communications career on hold, I’ve been slowly (but steadily) building my own copywriting and editing business. I feel so fortunate to be able to stay at home with my two kids…Read More
Writing emails that work is a bit of an art form. None of us has time to read the dozens of daily messages swirling around in our inboxes as it is. Sometimes we don’t even get to the ones we want to read, much less the ‘sleazy-salesy’ ones, the ‘way-too-long’ ones, or the completely irrelevant,…Read More