How To Write A Bio (FREE TEMPLATE + examples)


Does your bio capture you and your business perfectly?

Does it tell your prospective clients exactly who you are and what you do in a clear, concise and captivating way?

Or maybe you don’t even have one?

If you’ve struggled even a little bit to write the shortest (yet arguably most painful) piece of copy for your online business, don’t fret, you’re not alone.

Writing less can often be a lot harder than writing more.

Your bio tells people who you are, what you do and who you do it for, (preferably with as much personality and originality as you can squeeze in), so it’s important to get it right.

Why is a bio important?

Basically, a bio is an essential piece of copy for anyone with an online business. Unlike an About page, your professional bio is visible in more places. As well as being on your website, it can live on your LinkedIn profile, your guest blog posts, your speaker profiles, your social media accounts and many other places around the interwebs.

It’s your calling card, your elevator pitch. It’s one of the most powerful online networking tools you have.

There are always PLENTY of opportunities to promote yourself online. You just have to get amongst it and join the conversation. And having a beautiful bio makes it that much easier for people to get to know you – and remember you.

People will read it – it’s your job to make them care about it.

Have you ever stalked someone’s FB profile and read their funny, clever intro? That little snippet may have taken hours, days, weeks (!!) to create, and it was worth every bit of effort. That little snippet gave you an instant taste of what that person is all about. I’ll bet you smiled when you read it. It drew you in and you started to click around to find out more about that person. If the rest of their brand ‘voice’ was the same, you probably even signed up to hear more from them.

Job done.

But many online business owners are holding themselves back and tripping themselves up when it comes to self-promotion.

Maybe you can relate… ?

….you sign up for a new online group (with loads of past and potential clients already hanging out in there) and you’re asked to introduce yourself…

You scramble to come up with a few pithy lines that perfectly describes who you are and how you help people. You watch as the intros keep rolling in.

Sally the photographer sounds amazing, and she just added a really great discount code to her intro and everyone’s going crazy for her. You don’t have any fancy offerings like Sally. You wrack your brain and try to come up with something on the fly, but end up feeling overwhelmed, so you leave it. You think to yourself, ‘I’ll write something later, when I’ve had a chance to come up with something *really* great, like Sally did. You get on with your work. You promptly forget. ?‍???

…or that time you revamped your online home with gorgeous new branding…

You’d paid a motzer for it and you were proud as punch to show it to the world. You updated your social profiles so everything looked sweet and snazzy across all channels. All you needed were the perfect words to reflect the new look. You wanted to sound exactly how you were feeling about your little corner of the internet, totally psyched and ready for action. But everything you came up with sounded so stupid, or worse, totally uninspiring. In the end, you had to cough up even more money for a copywriter to help you pull it all together. ?

…or maybe someone emailed you with an exciting opportunity to be featured in their online summit…

You were so excited you squeeled out loud and startled the dog. You knew it was going to ramp up your visibility and your credibility. Exciting opportunity person asked you to email your bio over. You had a few different versions, but not one that felt really good and portrayed you and your skills perfectly. You spent countless hours tweaking and fine-tuning it, and by the time you finally sent it, you still weren’t convinced you sounded ‘good enough’ to be included in the lineup. ?

If you’ve ever felt the panic of having to pitch yourself (in 150 words or less), then you’re in luck.

I’m going to help you create your own beautiful bio that you’ll be proud to share on your website, in your groups and anywhere you want to get noticed and make an impact.

I’ve created a worksheet to help you weave the words that’ll make you and your business simply unforgettable.

Download Your Beautiful Bio Worksheet here.

Fill in the blanks, make it your own. Don’t hold back. Play around with it. Tweak and fine tune it until you get something that feels good and sounds as amazing as you actually are.

And if you still need help finessing, I’m here to help…

(because pssst…even though I’m a copywriter, even with a solid template, and even with all the best intentions, I also know how painfully difficult it can be to write about yourself ??‍♀️ ).

If that’s you, book in a chat with me here.  

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About Amie

Amie has a 15+ year background in publicity, marketing and communications. She's worked with non-profits, big brands, and small business. She knows how to shape the message for maximum impact and generate real excitement around your products and programs.

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