How to write a newsletter that people need

Picture this: you’re wide awake at 1:17 am on a Wednesday, messing around with the subject line for your latest email newsletter – because you know this could be the difference between making money and missing the mark – and then… Nothing.  Your emails go out and hardly anyone even opens it, let alone buys…

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5 tips for an awesome contact page

Once you’ve written an awesome homepage, about page, and a page for all of your services, it’s perfectly acceptable to have a forgettable contact page, right?  Hate to say it, but “forgettable” rarely translates to success online.  Your contact page needs to be just as awesome as the rest of your site – but it…

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Guide to a high-converting sales page

If you’re someone who uses the internet to make a living, sales pages are your ticket to luxe beach holidays and bottomless cocktails.  Thing is, writing a sales page that actually converts visitors into customers isn’t an in-between-meetings kind of project.  It takes three key ingredients:  Time.  Skill.  An ability to reach into the heart…

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How to speak your customers language

Have you ever had a conversation with someone who just seemed to get everything you were saying on another level?  Chances are they were mirroring you in their language, posture, or gestures – sort of like a game of Simon Says.  See, we’re programmed to like those who behave in a similar way to us,…

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Making video scripts more natural

Video has long been one of the most effective ways to share your message and boost the know, like, trust factor.  A great video works a bit like magic to build your brand, but great videos don’t just happen – and without a script? It’s practically impossible to film anything worth watching.  If you’re tired…

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what not to do in sales

“What’s the point of writing a sales email? No one reads those things, anyway.”  You know who says that?  People who aren’t making many sales. The truth is that sales emails are a seriously powerful sales tool – if you know how to use them.  They are the one marketing platform we have absolute control…

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How to ask for testimonials

You’ve just set up your business. Your brand new website looks and feels fantastic. You’ve spent countless hours writing the content and tweaking your offers and you’ve finally got it to a place where it’s all just right. Your heart’s thumping and your head’s bursting with excitement as you get ready to go live and…

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Cast your mind back to 2008. It was a simpler time when Flo Rida sang about apple bottom jeans, the first Apple iPhone was released and a certain ginger-haired president was still just a hotel mogul (oh, the good old days!) It was also around the time Facebook really started to pick up steam in…

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what-is-microcopy

It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience.   In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…

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