7 tips for creating more engaging content on social media

There’s no doubt about it: we’re in the midst of the social media age, and there are good and bad sides to this story. Let’s deal with the not so good side first, shall we?  Every day we’re bombarded with images of attractive, successful people who make a living just by throwing their names behind…

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establish authority in your niche

When you’re just starting out in business (or reinvigorating an existing one), the first thing you need is a (preferably largish) group of people to hear your message. Thanks to the internet, you already have that at your fingertips – you just have to make them want to listen – but how?  Establishing yourself as…

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Find your tone voice

Ask one of the billions of bloggers around the world what it takes to write compelling copy, and they’ll tell you that one of the most important things you can do is tap into your own unique tone of voice.  And if I had to guess, I’d say that you probably saw those words, nodded…

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How to hire a Professional Editor

Hiring a professional editor to ensure your words sound like silk and sell like hot fudge sundaes is a good idea if you’re not a confident writer. In fact, even if you *are* a good writer – and you rely heavily on words to sell your online offers – a professional editor is an invaluable…

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How to write a thank you page

You’ve welcomed your ideal customer to your website, wowed them with your offer and won them over with your pricing… They’ve downloaded your valuable freebie and been added to your ever-growing email list.  That’s great, but the journey doesn’t end there! If you want to turn this new lead into a long-term customer, you can…

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