about-page-5-things

Did you know the about page on your website is the first place your reader visits on your website (after your homepage) and where they spend most of their time?   So basically, it’s kind of like the cheese platter at a party. And much like that Instagram-worthy plate of dairy, you need to be…

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confident-writer

What do you think it takes to be a confident writer?   Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…

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how-to-write-autoresponder

An autoresponder, or ‘nurture sequence’,  is an automated series of emails designed to move prospective customers further down your sales funnel. Ok, so the thought of drip feeding emails to your list, slowly clogging up their already overflowing inboxes, might feel a bit gross (and the quickest way to get unsubscribes) they are still the…

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what-is-microcopy

It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience.   In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…

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writing-automated-emails

‘What the fudge bars should I include in my automated emails’… is a question I get asked all the time.   Even the most successful online entrepreneurs I work with, the ones who’ve done countless launches, know their target audience inside and out and believe wholeheartedly in the products they create, will happily leave every…

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3-little-words

Do you know the 3 little words I mean?   It’s not ‘Work with me‘, or ‘Read my blog‘ or even ‘Please pay me‘. Nope, these words are short, sweet and simple, but once I knew them, they changed everything about the way I do business.   We’re constantly bombarded with messages, memes, blogs, and email. So…

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sales-page

If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…

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  You’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it.   Where do you go next? Yep, straight to the About page.   If a homepage is the storefront for your business, then the About page is your staff…

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  You haven’t written a blog post in a while.   You know you’ll need to touch base with your readers soon or they’ll forget who you are.   But what are you going to write about?   You start looking around the room for inspiration. You wonder what things your readers really want to…

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    Writing effective emails is really tricky. I’d go so far as to say it’s actually a bit of an art form.   None of us have time to read the dozens of daily messages swirling around in our inboxes as it is. Sometimes we don’t even get to the ones that are important…

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