How to speak your customers language

Have you ever had a conversation with someone who just seemed to get everything you were saying on another level?  Chances are they were mirroring you in their language, posture, or gestures – sort of like a game of Simon Says.  See, we’re programmed to like those who behave in a similar way to us,…

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what not to do in sales

“What’s the point of writing a sales email? No one reads those things, anyway.”  You know who says that?  People who aren’t making many sales. The truth is that sales emails are a seriously powerful sales tool – if you know how to use them.  They are the one marketing platform we have absolute control…

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confident-writer

What do you think it takes to be a confident writer?   Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…

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how-to-write-autoresponder

An autoresponder, sometimes also called a ‘nurture sequence’,  is an automated series of emails designed to move prospective customers further down your sales funnel. Ok, so the thought of drip-feeding emails to your list, slowly clogging up their already overflowing inboxes might feel a bit spammy (and the quickest way to get unsubscribes) they are…

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what-is-microcopy

It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience.   In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…

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writing-automated-emails

‘What should I write in an automated welcome email’… is a question I get asked all the time. Actually, no one ever asks me that. Because even the most seasoned online entrepreneur – the ones who’ve done countless launches, know their target audience intimately and believe wholeheartedly in the products they create – will gratefully…

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3-little-words

Do you know the 3 little words I mean?   It’s not ‘Work with me‘, or ‘Read my blog‘ or even ‘Please pay me‘. Nope, these words are short, sweet and simple, but once I knew them, they changed everything about the way I do business.   We’re constantly bombarded with messages, memes, blogs, and email. So…

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sales-page

If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…

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  Picture this: you’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it.   Where do you go next?   Straight to the About page, of course!   If a homepage is the storefront for…

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