5 tips for an awesome contact page

Once you’ve written an awesome homepage, about page, and a page for all of your services, it’s perfectly acceptable to have a forgettable contact page, right?  Hate to say it, but “forgettable” rarely translates to success online.  Your contact page needs to be just as awesome as the rest of your site – but it…

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Guide to a high-converting sales page

If you’re someone who uses the internet to make a living, sales pages are your ticket to luxe beach holidays and bottomless cocktails.  Thing is, writing a sales page that actually converts visitors into customers isn’t an in-between-meetings kind of project.  It takes three key ingredients:  Time.  Skill.  An ability to reach into the heart…

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How to speak your customers language

Have you ever had a conversation with someone who just seemed to get everything you were saying on another level?  Chances are they were mirroring you in their language, posture, or gestures – sort of like a game of Simon Says.  See, we’re programmed to like those who behave in a similar way to us,…

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Top 10 business tools that you need for your online business

We all have days when making coherent sentences come out of our brains feels like a mammoth task – but the good news is that you don’t have to do this online business thing all on your own.  Technology, one of the major perks that come with living in the modern age, has gifted us…

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Making video scripts more natural

Video has long been one of the most effective ways to share your message and boost the know, like, trust factor.  A great video works a bit like magic to build your brand, but great videos don’t just happen – and without a script? It’s practically impossible to film anything worth watching.  If you’re tired…

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what not to do in sales

“What’s the point of writing a sales email? No one reads those things, anyway.”  You know who says that?  People who aren’t making many sales. The truth is that sales emails are a seriously powerful sales tool – if you know how to use them.  They are the one marketing platform we have absolute control…

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How to ask for testimonials

You’ve just set up your business. Your brand new website looks and feels fantastic. You’ve spent countless hours writing the content and tweaking your offers and you’ve finally got it to a place where it’s all just right. Your heart’s thumping and your head’s bursting with excitement as you get ready to go live and…

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Does your bio capture you and your business perfectly? Does it tell your prospective clients exactly who you are and what you do in a clear, concise and captivating way? Or maybe you don’t even have one? If you’ve struggled even a little bit to write the shortest (yet arguably most painful) piece of copy…

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