tips

5 Things Your About Page Needs — And 1 It Definitely Doesn’t

Did you know the about page on your website is the first place your reader visits on your website (after your homepage) and where they spend most of their time?   So basically, it’s kind of like the cheese platter at a party. And much like that Instagram-worthy plate of dairy, you need to be…

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How To Write A Bio (FREE TEMPLATE + examples)

Does your bio capture you and your business perfectly? Does it tell your prospective clients exactly who you are and what you do in a clear, concise and captivating way? Or maybe you don’t even have one? If you’ve struggled even a little bit to write the shortest (yet arguably most painful) piece of copy…

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How To Write Effective Ad Copy For Facebook

Cast your mind back to 2008. It was a simpler time when Flo Rida sang about apple bottom jeans, the first Apple iPhone was released and a certain ginger-haired president was still just a hotel mogul (oh, the good old days!) It was also around the time Facebook really started to pick up steam in…

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7 Ways To Become A More Confident Writer

What do you think it takes to be a confident writer?   Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…

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How To Write An Autoresponder That Works (Hard)

An autoresponder, or ‘nurture sequence’,  is an automated series of emails designed to move prospective customers further down your sales funnel. Ok, so the thought of drip feeding emails to your list, slowly clogging up their already overflowing inboxes, might feel a bit gross (and the quickest way to get unsubscribes) they are still the…

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Microcopy: Tiny Words, Big Impact

It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience.   In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…

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3 Rules to Write Automated Emails Your Customers Love

‘What the fudge bars should I include in my automated emails’… is a question I get asked all the time.   Even the most successful online entrepreneurs I work with, the ones who’ve done countless launches, know their target audience inside and out and believe wholeheartedly in the products they create, will happily leave every…

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12 Easy Steps To Writing Blog Posts (Your Readers Will Love)

Are you spending ages writing blog posts… that hardly get noticed?   Do you feel like it’s all been said before… only better?   Does the need to include #alltheinfo leave you waffling on and on… so you end up with the world’s longest (and most boring) blog posts?   Like it or not, writing blog…

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4 Things You Should Know Before Hiring A Copywriter

Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter.   Unless you already have, in which case you already know what I’m about to say.   Or do you…?   I’m talking about the four essential elements you need to have nailed down before you engage…

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12 Steps To A High Converting Sales Page

If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…

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