copywriting

Microcopy: Tiny Words, Big Impact

It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience.   In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…

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4 Things You Should Know Before Hiring A Copywriter

Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter.   Unless you already have, in which case you already know what I’m about to say.   Or do you…?   I’m talking about the four essential elements you need to have nailed down before you engage…

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12 Steps To A High Converting Sales Page

If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…

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How changing this one thing in my business changed everything

Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one.   I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch to…

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How to Write The Perfect About Page (+ a handy template)

  You’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it.   Where do you go next? Yep, straight to the About page.   If a homepage is the storefront for your business, then the About page is your staff…

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