copywriting

Microcopy: tiny words, big impact

  As with most things in life, it’s the little things that can make all the difference.   Placing a simple vase of fresh flowers in the centre of a room can lift the mood for anyone who enters it. The careful placement of a beautiful throw to your bed or an armchair can soften…

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4 things you should know before hiring a copywriter

  Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter.   Unless you already have, in which case you already know what I’m about to say.   Or do you…?   I’m talking about the four essential elements you need to have nailed down before…

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How changing this one thing in my business changed everything

  Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one.   I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch…

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How to Write The Perfect About Page (+ a handy template)

  You’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it.   Where do you go next? Yep, straight to the About page.   If a homepage is the storefront for your business, then the About page is your staff…

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Get glowing testimonials + free scripts

  You’ve just set up your business, your brand new website looks fantastic, you’re ready to go live and share your amazing new product or service with the world. There’s just one more thing you need, and it’s kinda hard to get when you’re just starting out – testimonials, or better yet, great testimonials. Glowing words…

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