marketing
How To Write An Autoresponder That Works Hard (So You Don’t Have to)
An autoresponder, sometimes also called a ‘nurture sequence’, is an automated series of emails designed to move prospective customers further down your sales funnel. Ok, so the thought of drip-feeding emails to your list, slowly clogging up their already overflowing inboxes might feel a bit spammy (and the quickest way to get unsubscribes) they are…
Read More3 Rules to Write Automated Emails Your Customers Love
‘What should I write in an automated welcome email’… is a question I get asked all the time. Actually, no one ever asks me that. Because even the most seasoned online entrepreneur – the ones who’ve done countless launches, know their target audience intimately and believe wholeheartedly in the products they create – will gratefully…
Read More12 Easy Steps To Writing Blog Posts (Your Readers Will Love)
Are you spending ages writing blog posts… that hardly get noticed? Do you feel like it’s all been said before… only better? Does the need to include #alltheinfo leave you waffling on and on… so you end up with the world’s longest (and most boring) blog posts? Like it or not, writing blog…
Read More4 Things You Should Know Before Hiring A Copywriter
Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter. Unless you already have, in which case you already know what I’m about to say. Or do you…? I’m talking about the four essential elements you need to have nailed down before you engage…
Read MoreHow changing this one thing in my business changed everything
Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one. I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch to…
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