writing
How to speak your customer’s language
Have you ever had a conversation with someone who just seemed to get everything you were saying on another level? Chances are they were mirroring you in their language, posture, or gestures – sort of like a game of Simon Says. See, we’re programmed to like those who behave in a similar way to us,…
Read MoreIn the world of sales email, this is a no-no.
“What’s the point of writing a sales email? No one reads those things, anyway.” You know who says that? People who aren’t making many sales. The truth is that sales emails are a seriously powerful sales tool – if you know how to use them. They are the one marketing platform we have absolute control…
Read More5 Ingredients for a Perfect About Page — And One Thing That’ll Definitely Spoil The Broth
Did you know the about page on your website is the first place your reader visits (after your homepage) and where they spend most of their time? So basically, it’s kind of like the cheese platter at a party. And much like that Instagram-worthy plate of dairy, you need to be discerning about what does…
Read More7 Ways To Become A More Confident Writer
What do you think it takes to be a confident writer? Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…
Read MoreHow To Write An Autoresponder That Works Hard (So You Don’t Have to)
An autoresponder, sometimes also called a ‘nurture sequence’, is an automated series of emails designed to move prospective customers further down your sales funnel. Ok, so the thought of drip-feeding emails to your list, slowly clogging up their already overflowing inboxes might feel a bit spammy (and the quickest way to get unsubscribes) they are…
Read MoreMicrocopy: Tiny Words, Big Impact
It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience. In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…
Read More3 Rules to Write Automated Emails Your Customers Love
‘What should I write in an automated welcome email’… is a question I get asked all the time. Actually, no one ever asks me that. Because even the most seasoned online entrepreneur – the ones who’ve done countless launches, know their target audience intimately and believe wholeheartedly in the products they create – will gratefully…
Read More3 Little Words That Changed Everything
Do you know the 3 little words I mean? It’s not ‘Work with me‘, or ‘Read my blog‘ or even ‘Please pay me‘. Nope, these words are short, sweet and simple, but once I knew them, they changed everything about the way I do business. We’re constantly bombarded with messages, memes, blogs, and email. So…
Read More12 Steps To A High Converting Sales Page
If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…
Read MoreHow to Write The Perfect About Page (+ a handy template)
Picture this: you’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it. Where do you go next? Straight to the About page, of course! If a homepage is the storefront for…
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