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There’s no doubt about it: we’re in the midst of the social media age, and there are good and bad sides to this story. Let’s deal with the not so good side first, shall we?  Every day we’re bombarded with images of attractive, successful people who make a living just by throwing their names behind…

Every great piece of writing started out as a few rough ideas scratched out on the back of a cafe serviette – or a glistening white Google doc – and there will be days when your brain is full of nothing but salted caramel dreams and cliche rom-com lines.  And on those days, starting a…

When you’re just starting out in business (or reinvigorating an existing one), the first thing you need is a (preferably largish) group of people to hear your message. Thanks to the internet, you already have that at your fingertips – you just have to make them want to listen – but how?  Establishing yourself as…

Ask one of the billions of bloggers around the world what it takes to write compelling copy, and they’ll tell you that one of the most important things you can do is tap into your own unique tone of voice.  And if I had to guess, I’d say that you probably saw those words, nodded…

On your long list of to-dos, updating your website copy probably falls somewhere between mowing the lawn and vacuuming the boot of your car (i.e. you know it has to be done but meh, not today).  …and you know what? You’re not alone. It’s just too easy to put it off and tell yourself you’ll…

Hiring a professional editor to ensure your words sound like silk and sell like hot fudge sundaes is a good idea if you’re not a confident writer. In fact, even if you *are* a good writer – and you rely heavily on words to sell your online offers – a professional editor is an invaluable…

They say getting started is the hardest part, and if you’ve ever sat in front of a blank Word doc with the cursor blinking belligerently at you and a looming deadline weighing down heavily upon your tired shoulders, you’ll know this to be oh so painfully true.  I like to think of that blank word…

You’ve welcomed your ideal customer to your website, wowed them with your offer and won them over with your pricing… They’ve downloaded your valuable freebie and been added to your ever-growing email list.  That’s great, but the journey doesn’t end there! If you want to turn this new lead into a long-term customer, you can…