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How To Write Effective Ad Copy For Facebook
Cast your mind back to 2008. It was a simpler time when Flo Rida sang about apple bottom jeans, the first Apple iPhone was released and a certain ginger-haired president was still just a hotel mogul (oh, the good old days!) It was also around the time Facebook really started to pick up steam in…
Read More7 Ways To Become A More Confident Writer
What do you think it takes to be a confident writer? Is it the ability to write quickly without the need for hours of pain-staking editing? Is it always having heaps to say, and saying it, regardless of what anyone thinks? Or maybe you think it’s measured by the size of someone’s audience, and…
Read MoreHow To Write An Autoresponder That Works Hard (So You Don’t Have to)
An autoresponder, sometimes also called a ‘nurture sequence’, is an automated series of emails designed to move prospective customers further down your sales funnel. Ok, so the thought of drip-feeding emails to your list, slowly clogging up their already overflowing inboxes might feel a bit spammy (and the quickest way to get unsubscribes) they are…
Read MoreMicrocopy: Tiny Words, Big Impact
It’s the little things that can make all the difference. And when it comes to your website, overlooking the little things, like microcopy, can make or break your reader’s experience. In the same way a pretty ribbon, lovingly tied around a beautifully wrapped present can make the experience (for the giver and the receiver),…
Read More3 Rules to Write Automated Emails Your Customers Love
‘What should I write in an automated welcome email’… is a question I get asked all the time. Actually, no one ever asks me that. Because even the most seasoned online entrepreneur – the ones who’ve done countless launches, know their target audience intimately and believe wholeheartedly in the products they create – will gratefully…
Read More12 Easy Steps To Writing Blog Posts (Your Readers Will Love)
Are you spending ages writing blog posts… that hardly get noticed? Do you feel like it’s all been said before… only better? Does the need to include #alltheinfo leave you waffling on and on… so you end up with the world’s longest (and most boring) blog posts? Like it or not, writing blog…
Read More4 Things You Should Know Before Hiring A Copywriter
Whether you’re just getting started in business, or you’re running an established online empire, chances are you’ve thought about hiring a copywriter. Unless you already have, in which case you already know what I’m about to say. Or do you…? I’m talking about the four essential elements you need to have nailed down before you engage…
Read More12 Steps To A High Converting Sales Page
If you type into google, ‘how to write a sales page’ or ‘how to write a great sales page that converts’, or even ‘how to write a bloody great sales page that converts and makes you shit tons of money’, you’ll get a million different posts, all promising to give you the best way to write…
Read MoreHow changing this one thing in my business changed everything
Starting my own copywriting business was hands down the best decision I ever made. It was also the easiest one. I’d left my job in corporate communications to have baby #2, and we’d recently made the move from Melbourne back to Adelaide to be closer to family. An old friend got in touch to…
Read MoreHow to Write The Perfect About Page (+ a handy template)
Picture this: you’ve just stumbled upon a gorgeous website. You love the design and the way it feels. You want to find out more about the business and the people behind it. Where do you go next? Straight to the About page, of course! If a homepage is the storefront for…
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